Tuesday, February 24, 2009

Trader Joe’s - Strategies for innovation & growth

I just completed a class on strategies for innovation & growth with Prof Jay Rao. Here is my final deliverable. It's a short presentation describing the strategies employed by Trader Joe's (grocery stores chain) to compete in the grocery business. I was already in love with Trader Joe's for the variety of food they offered but this research makes it clear why we love Trader Joe's more explicitly. I hope. Check it out.